Our product isnʼt just one thing. In fact, itʼs not really a “thing” at all. Itʼs the confidence of experienced guidance, the compassion of someone who will listen, and the comfort of a familiar voice during the toughest times. We have over 12,000 agents, and one who will always be there for you.
Each day, our agents help clients take care of their families, providing trusted guidance on everything from life insurance and college savings, to retirement income and annuities. If you’re looking to better protect the ones you love, your agent is here for you. All you have to do is reach out.
Certain principles are fundamental and definite to our success. They focus on how we strengthen, safeguard and grow our company over time.
We will work with fierce resolve to make this a company of which our customers, employees, shareholders and communities can be proud. We cannot promise specific outcomes or risk-free results. From time to time, we may fall short in our efforts and if that happens, we will renew our commitment to these principles and re-double our efforts. What we can and will promise is to be truthful and give honest assessments of our businesses and prospects; act with integrity and honor; and do the right thing—not necessarily the easy or expedient thing.
Our job is to always do right and consistently strive not only to meet our client’s needs but also to exceed their expectations and continually make it easy for clients to do business with us.
As much as any company on the planet, we are helping individuals, businesses of all sizes, governments, nonprofits and communities seize the opportunities of our times. We can do this because of the strong company we have built – global in reach, local in execution, with an impressive set of products and capabilities and a steadfast commitment to provide exceptional client service.
As important as strategy is, we have to execute to win. Execution involves every employee and every contact we have with customers. The devil is in the details. We must act quickly on problems; drive results, not just activities; and ensure detailed follow-up so that we meet our commitments.
In business, as in every other arena, ethical behavior does not just happen. It has to be cultivated and repeatedly affirmed throughout the organization. Maintaining the highest standards of integrity involves faithfully meeting our commitments to all our constituents – customers, communities, employees, the Board, shareholders, regulators – and to ourselves.
Eventually, it all comes down to people. Creating a winning team and self-sustaining culture takes hard work, and there is no substitute for it. Teams do not win because they have a new stadium or the most attractive uniforms. Some of the best teams do not even have the most talented individual athletes. Teams succeed because they are disciplined, work well together, execute consistently and have a passion to win.
Provide our employees with the truth, opportunities, training, meaningful work and a commitment to build a healthy, vibrant company
Recognize that teamwork can mean both getting along and having the courage to stand alone and do the right thing
Consistently provide honest and direct feedback; encourage people to say what is on their minds
Remove obstacles in order to facilitate the team’s success
Put loyalty to the institution ahead of your or anyone else’s personal agenda; collaborate and act as if the company’s priorities are your own
Serve and support each other
Know your people well; put them in the right jobs and assess them honestly
Make people’s decisions based on merit
Deal with people issues; take action with non-performers
Remember that leadership is an honor and a responsibility
Understand that leadership is personal
Act quickly on tough issues and have the courage to fight for what you believe in
Share your passion to win
Support people who are willing to speak up – encourage constructive challenge
Be fair, be just, be willing to do the right thing – not the easy thing
Challenge the status quo: Fight social, racial and economic inequities
Get the incentives right (but that is not enough; people must feel they are valued and their contributions are important)
Be a leader in your community
Strive for continual improvement – drive change and innovation and never stop learning
Help our people take care of themselves – their health and spirit.
Sun Soil is dedicated to providing first-class service to our clients, in a way that reflects our commitment to creating a more sustainable future and fostering stronger communities Across the Nation. In each line of business, we strive to demonstrate our belief in the power of transformative thinking, innovative strategies and leading-edge solutions—and in the ability of capital to work for the benefit of all society.
Regardless of location or rank, our consultants are down to earth, approachable, and have a shared passion for doing innovative client work that provides clear benefits to the organizations we work with long term.
Throughout history, humans have mastered the world’s most complex problems only by coming together to solve them. Today, we live in a more complex age than ever, so our solutions have to evolve to master the problems of the future.
We begin by considering the needs of our clients, stakeholders, and the communities we serve and connect the dots until a picture becomes clear. We believe supporting change goes beyond the needs of today because we need to anticipate tomorrow. We seek not merely to adapt fast and survive but to thrive in a world of constant change.
We aim to be the difference of purpose for our clients, people, communities, and the planet by pursuing sustainable positive results in everything we do. We seek to fulfill this purpose mission for our clients, in our partnerships, and through our daily work—deploying advanced technology know-how and talent for an ecosystem of lasting economic, social, and environmental solutions.