Our product isnʼt just one thing. In fact, itʼs not really a “thing” at all. Itʼs the confidence of experienced guidance, the compassion of someone who will listen, and the comfort of a familiar voice during the toughest times. We have over 12,000 agents, and one who will always be there for you.

Each day, our agents help clients take care of their families, providing trusted guidance on everything from life insurance and college savings, to retirement income and annuities. If you’re looking to better protect the ones you love, your agent is here for you. All you have to do is reach out.

Certain principles are fundamental and definite to our success. They focus on how we strengthen, safeguard and grow our company over time.

We will work with fierce resolve to make this a company of which our customers, employees, shareholders and communities can be proud. We cannot promise specific outcomes or risk-free results. From time to time, we may fall short in our efforts and if that happens, we will renew our commitment to these principles and re-double our efforts. What we can and will promise is to be truthful and give honest assessments of our businesses and prospects; act with integrity and honor; and do the right thing—not necessarily the easy or expedient thing.

Our job is to always do right and consistently strive not only to meet our client’s needs but also to exceed their expectations and continually make it easy for clients to do business with us.

As much as any company on the planet, we are helping individuals, businesses of all sizes, governments, nonprofits and communities seize the opportunities of our times. We can do this because of the strong company we have built – global in reach, local in execution, with an impressive set of products and capabilities and a steadfast commitment to provide exceptional client service.

• Treat the customer the way you want to be treated and make sure you see everything from the customer’s eyes.
  Read customer complaints – and be the customer’s advocate
• Exceed expectations by listening to customers and anticipating their needs, making it easy for them to do business with us.
• Earn trust by always focusing on customers’ best interests; high-quality customers will grow along with the company.
• Give customers a good, fair deal – offer high-quality, competitively priced products and services Consider the full range of products and services that will fit customer needs, cross selling when appropriate Never allow short-term profit considerations to get in the way of doing what’s right for the customer.
• Use our own products – when it comes to understanding the customer, nothing beats being a customer.

We Are Field and Client Driven;

As important as strategy is, we have to execute to win. Execution involves every employee and every contact we have with customers. The devil is in the details. We must act quickly on problems; drive results, not just activities; and ensure detailed follow-up so that we meet our commitments.

• Measure performance with a detailed, balanced scorecard
• Strive for excellence, don’t settle for mediocrity
• Recognize that teamwork also requires a maximum individual effort
• Compare yourself with the best Stay hungry; competition is everywhere, so you cannot be lulled into a false sense of security – complacency kills

• Monitor, track and report the right things the right way — fix ineffective reporting
• Ensure that accounting is fair, accurate and transparent
• Create capital flexibility and manage risk dynamically
• Remember, we do not worry about the stock price or quarterly earnings in the short run; if you continue to build a great company, the stock price will take care of itself
• Share consistent, comprehensive information with shareholders and each other
• Make analysis disciplined, real and fact based, focused on areas for improvement
• Anticipate problems, be prepared with solutions
• Be a risk manager; raising red flags is every employee’s responsibility

• Cultivate strong relationships with our regulators – be transparent, direct and respectful
• Build a safety-first culture
• Ensure that our controls infrastructure is as robust as our business
• Remember that good compliance is good business

• Work for profitable, sustainable, long-term growth
• Streamline management and encourage an appropriate disregard for hierarchy
• Guard the firm’s resources; spend the firm’s money as if it were your own
• Invest wisely for the future – including on infrastructure and people
• Recognize that competitive intelligence is competitive advantage
• Foster a spirit of partnership
• Ensure compensation is fair and fully transparent to senior management based on a balanced scorecard; any special deals should be minimized and for good reason
• Respect and learn from your people / team

• Promote efficiencies and remember that leaner is better
• Leverage technology to make operations fast and simple
• Cut waste relentlessly – and eliminate unnecessary bureaucracy
• Be an expert and ensure we know our business best

• Be rigorous and detailed, with continuous follow-up
• Maintain an intense work ethic to get the job done right
• Always strive for improvement and have the ability to drive change – make a list and get it done
• Act in a thoughtful, coordinated way – not in haste or in isolation
• Always fight complacency by analyzing our own actions and our own weaknesses; management should celebrate our successes, but also emphasize the negatives
• Enforce a good decision-making process and eliminate “waste of time” meetings; stand up war rooms to get the right people in the room and kill bureaucracy
• Do it consistently – like exercising or weeding the garden
• Conduct regular, well-organized and thorough business reviews of functions and controls

• Work with energy and focus; take responsibility and deliver on commitments
• Ensure that every role, every person and every detail count
• Get a little better every day – continually raise the bar
• Deliver results; investigate, analyze and improve when problems arise
• Know the details, commit to follow-ups, and meet deadlines for clients and colleagues
• Manage change with deliberate speed

In business, as in every other arena, ethical behavior does not just happen. It has to be cultivated and repeatedly affirmed throughout the organization. Maintaining the highest standards of integrity involves faithfully meeting our commitments to all our constituents – customers, communities, employees, the Board, shareholders, regulators – and to ourselves.

• Do the right thing even when it’s not the easy thing
• Have zero tolerance for unethical behavior
• Be accountable, straightforward and honest in all your dealings
• Abide by the spirit and the letter of the laws and regulations

• Look at the facts in a cold-blooded way; admit and learn from mistakes
• Acknowledge the negatives
• Have only one truth for all audiences
• Keep one set of books
• Get the right people in the room (and the best answers will be found)

• Have a fierce resolve in everything you do
• Demonstrate determination, resiliency and tenacity
• Do not let temporary setbacks become permanent excuses
• Use mistakes and problems as opportunities to get better – not reasons to quit

• Treat all people properly and with respect
• Excel by embracing an inclusive work environment and diverse teams
• Be open to different management and individual styles; there are many ways to be successful
• Respect people’s personal lives and show compassion when an employee is struggling
• Encourage all employees to take care of themselves – their mind, body, spirit and soul – and their friends and family
• Help each other – whether in serving clients or in navigating careers at the firm
• Have the humility to recognize that you don’t know everything – and foster an environment of openness, trust and sharing
• Hire and promote those people who deserve respect (would you let your kids report to them?)
• Have a deep acknowledgment of those who came before you – who helped pave the way and shape who we are

• Leverage our success in order to give back to the communities where we do business
• Be good, engaged citizens
• View ourselves as a local small business: Know our customers, create summer jobs and support local organizations

Eventually, it all comes down to people. Creating a winning team and self-sustaining culture takes hard work, and there is no substitute for it. Teams do not win because they have a new stadium or the most attractive uniforms. Some of the best teams do not even have the most talented individual athletes. Teams succeed because they are disciplined, work well together, execute consistently and have a passion to win.

• Hire great people and train them well
• Encourage everyone to contribute to the best of his/her ability
• Treat everyone with respect – everyone counts
• Encourage life-long learning and a deep curiosity
• Acknowledge and reward high performers; that helps identify and develop leaders
• Recognize that we gain strength from a diverse workforce – embrace our differences

Provide our employees with the truth, opportunities, training, meaningful work and a commitment to build a healthy, vibrant company

Recognize that teamwork can mean both getting along and having the courage to stand alone and do the right thing

Consistently provide honest and direct feedback; encourage people to say what is on their minds

Remove obstacles in order to facilitate the team’s success

Put loyalty to the institution ahead of your or anyone else’s personal agenda; collaborate and act as if the company’s priorities are your own

Serve and support each other

Know your people well; put them in the right jobs and assess them honestly

Make people’s decisions based on merit

Deal with people issues; take action with non-performers

• Recognize that information is power; share it as quickly as possible
• Set clear goals and priorities, reinforce them, ensure follow-up and communicate progress often
• Encourage constructive, open debate and consider different approaches
• Drive to reach decisions and go forward with one agenda
• Share your passion for learning and knowledge
• Reinforce important messages clearly
• Provide constant feedback – tell people when they are doing a good job and, more important, when they are not

Remember that leadership is an honor and a responsibility

Understand that leadership is personal

Act quickly on tough issues and have the courage to fight for what you believe in

Share your passion to win

Support people who are willing to speak up – encourage constructive challenge

Be fair, be just, be willing to do the right thing – not the easy thing

Challenge the status quo: Fight social, racial and economic inequities

Get the incentives right (but that is not enough; people must feel they are valued and their contributions are important)

Be a leader in your community

Strive for continual improvement – drive change and innovation and never stop learning

Help our people take care of themselves – their health and spirit.

Sun Soil is dedicated to providing first-class service to our clients, in a way that reflects our commitment to creating a more sustainable future and fostering stronger communities Across the Nation. In each line of business, we strive to demonstrate our belief in the power of transformative thinking, innovative strategies and leading-edge solutions—and in the ability of capital to work for the benefit of all society.

Regardless of location or rank, our consultants are down to earth, approachable, and have a shared passion for doing innovative client work that provides clear benefits to the organizations we work with long term.

Throughout history, humans have mastered the world’s most complex problems only by coming together to solve them. Today, we live in a more complex age than ever, so our solutions have to evolve to master the problems of the future.

We begin by considering the needs of our clients, stakeholders, and the communities we serve and connect the dots until a picture becomes clear. We believe supporting change goes beyond the needs of today because we need to anticipate tomorrow. We seek not merely to adapt fast and survive but to thrive in a world of constant change.

We aim to be the difference of purpose for our clients, people, communities, and the planet by pursuing sustainable positive results in everything we do. We seek to fulfill this purpose mission for our clients, in our partnerships, and through our daily work—deploying advanced technology know-how and talent for an ecosystem of lasting economic, social, and environmental solutions.