We will work with fierce resolve to make this a company of which our customers, employees, shareholders, and communities can be proud. Treat the customer how you want to be treated and ensure you see everything from the customer’s eyes. Read customer complaints – and be the customer’s advocate. We exceed expectations by listening to customers and anticipating their needs, making it easy for them to do business with us. Earn trust by always focusing on customers’ best interests; high-quality customers will grow along with the company.

Give customers a good, fair deal – offer high-quality, competitively priced products and services.

Consider the full range of products and services that will fit customer needs, cross-selling when appropriate.

Never allow short-term profit considerations to get in the way of doing what’s right for the customer

Use our own products – when it comes to understanding the customer, nothing beats being a customer. We cannot promise specific outcomes or risk-free results. From time to time, we may fall short in our efforts and if that happens, we will renew our commitment to these principles and re-double our efforts. We can and will promise to be truthful and give honest assessments of our businesses and prospects; act with integrity and honor; and do the right thing—not necessarily the easy or expedient thing.